Case Studies

New Product Launch in Media Technology

Media marketing
Media marketing

The Challenge

Create and implement a go to market strategy for a new product

Nerd was contracted by Incisive Media to launch its go to market strategy for a new market research product for its leading digital media technology brand, www.computing.co.uk

The brief was to market and get in front of extremely busy chief information officers at global brands and SMEs, to get them excited about this market research and peer-to-peer networking tool.

This required an all encompassing digital marketing, business development and sales strategy for 24 months.

What we did

How to win new customers and create highly credible content marketing

A detailed go to market strategy was developed together with a comprehensive sales and marketing plan. Regular email marketing campaigns were sent to 100,000+ contacts per month, with content marketing delivery and display advertising across key websites that the target audience visited.

One of the most successful elements of this project evolved from the search engine optimisation strategy. Research with the audience uncovered that users would be starting to think about needing the product when they were comparing brands in the market. A string of content pieces were written with these keywords in mind, and the work caused a massive leap in the website traffic.

The Results

A start-up swimming with the big fish

The product, www.computingdela.com, began appearing on page one of Google search within three months of activating this strategy. Here’s some of the key results:

  • 18,000 clicks to the website, from zero just 18 months before, which would cost in excess of £5,000 per month in paid advertising
  • Over 1,000 keywords ranking on Google
  • The creation of an e-commerce site and membership page which broke-even within 3 months of launch
  • 55,000 backlinks, over 3,800 keywords ranking on Google and 140 keywords on page one of Google
  • Six figure sales (£) within one year 

This was a hugely satisfying project – if you would like to learn more about growing your startup or established business using similar digital marketing methods, please get in touch for a free consultation.

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