Case Studies

How to Make a Traditional Company Digital

The Challenge

The Brief - How to get my website ranking on Google

For a traditional company, getting your website made and on Google is a daunting task. Holt & Co has been trading for more than 20 years and fits and restores hardwood flooring for domestic customers and huge contracts like the Victoria & Albert Museum, Brixton Town Hall and the Saatchi gallery in Chelsea. It’s highly likely that you have walked on one of the hardwood floors they have fitted.

Holt & Co needed an online presence with a new website, the creation of LinkedIN and Facebook social media accounts and a pay per click advertising strategy on Google to attract new clients.

What we did

Created a custom-built website, Google and social media marketing

It was important for this client to maintain the traditional, bespoke and modern aspect of its brand. The design incorporated the hardwood focus of the brand and the site was optimised for hardwood flooring keywords, to gain visibility on Google.

The client has completed some truly amazing work, with some of the most prestigious landmarks in London and the UK. Nerd will manage its content marketing, writing monthly blogs about these projects and promoting their work on social channels using pay per click advertising.

The Results

Raring and ready to go

The basic design, feel and build for this project was ready within three months with a custom-built website and WordPress extension for easy uploading of client case studies and content marketing. In addition, the following activities were completed on behalf of the client:

Google My Business, Google Ads account and analytics for tracking set-ups
On brand creation of all social media channels – LinkedIN and Facebook pages were set-up in preparation for monthly campaigns to raise brand awareness and attract new customers
Content marketing plan and content management system creation

If you are a traditional business, or startup, looking to create a website and promote your services using digital marketing techniques, please get in touch for a free consultation.

Get in touch

We'd love to hear from you

From your complimentary 30-minute consultation, to a 12-month digital marketing transformation project, Nerd offers practical solutions to help you power through the digital landscape and achieve your business objectives.