Case Studies

PR and Digital Marketing for Horticulture Event

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The Challenge

Rapidly Raise Awareness of This Groundbreaking Event

The Beth Chatto Education Trust was holding an international Symposium named Rewilding the Mind in September 2022, and needed help with the PR and digital marketing for this horticulture event.

To raise awareness of – and help sell tickets for – this international trailblazing event, a blended campaign was managed by Nerd using:

PR outreach based on Nerd’s industry contacts,
Creation of digital media assets for advertising
Social media advertising campaign to reach key prospects

We had just two months to sell out the tickets, so it was go, go, go…

What we did

Social Media Management + Creative Copywriting = Results

First up, Nerd needed to conduct in-depth audience research in order to understand how to reach the scientists, horticulturalists and businesses who would be interested in attending or sponsoring this innovative event.

Once this was understood, we created the advertising copywriting for a paid social media campaign, together with animated advertising creative, PR communications and outreach to key media outlets.

The Results

A Sold Out Event That Gained Exceptional Digital Results

The event was a huge success, and Nerd attended on the day, creating further articles and an event summary. Our work generated:

Millions of highly targeted media impressions
Published content in more than ten renowned online and media titles, such as BBC Gardeners’ World magazine and Horticulture Week
3,000 highly-specific contacts reached on social media with increased follower growth, resulting in…

A sold out 500 ticket event with a highly engaged audience and a delighted client.

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