Case Studies

Product Launch for TV Personality

Sarah Crabtree product launch for TV personality
Sarah Crabtree product launch for TV personality

The Challenge

Rapidly Create a Community of Thousands of Classic Car Lovers

Classic car TV personality Sarah Crabtree was launching a unique, female-led, online classic car auction and community website and selected Nerd Digital to help create the marketing strategy, product launch and support the ongoing digital marketing management.

As this new business, Evoke Classics, was starting with a near-zero digital footprint, the goal was clear. As quickly as possible, we had to raise awareness of the product launch amongst the classic car community. Then, we needed to get to above-industry-average digital performance metrics to generate sales. No mean feat…

What we did

Digital Marketing Done Properly = Successful Product Launch

The project started with a series of marketing strategy workshops where the product launch roadmap was created. This included a detailed SWOT analysis, PESTLE analysis, and detailed market and audience research to understand the best channels to promote the service.

From the strategy sessions several SMART objectives were agreed, with clear measurable goals including:

  • Gaining 10,000 website visits per month (from 50 at the start of the project)
  • Massively growing social media engagement and followers (low hundreds to start)
  • Delivering 1000 actions and leads per month
  • Generating sales

The Results

Millions of Website Visitors, Thousands of Leads

We are now more than two years into this digital marketing strategy and product launch, and the results have been outstanding, including:

  • 70,000+ website visits per month
  • 10,000’s of new Facebook, Instagram, and Twitter likes, engagements and comments
  • 17,000+ email subscribers within 12 months of launch
  • 1000’s of high quality leads
  • Articles in industry-leading publications, such as Classic Car Weekly
  • Sales closed within one month of launch, with conversion rates increasing month on month

This marketing strategy and product launch has been so successful that it won the highly prestigious Chartered Institute of Marketing’s Global Marketing Excellence Award, in the category of Best New Product / Service 2023-4.

Get In Touch


For this project, Nerd delivers the following services: influencer marketing strategy, paid social media management, search engine optimisation, lead generation landing page creation, Google pay per click advertising, copywriting, press releases and distribution. If you would like Nerd to help you to create an award-winning marketing strategy, or product launch, simply enter your details in the form below…

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