The Video Content Marketing Revolution

Wherever you look online, there’s no escaping video content – from social media to website landing pages, brands everywhere are making a significant impact. So why should you embark on your own video revolution? In this post, Nerd Digital delves into the why and how of video content marketing.

Why has video become the cool kid of Content?

Firstly, there’s no escaping the fact that video content has both the highest reach and highest engagement of any other content posted online. Online videos are truly the key to unlocking a global audience, with a staggering 92% of internet users worldwide consuming video content.

Video has the power to engage multiple senses and become all-consuming to a viewer, unlike, say, a still image. But what truly gives video the title of cool kid on the block? We believe you can distil it down to three factors: effective storytelling, sparking conversations, and the digital landscape itself.

Effective Storytelling

At the heart of video content marketing is storytelling – where you can weave a narrative with captivating audio and visuals that ultimately bring your brand to life. To start, you need to understand your target audience’s preferences, interests, and needs – and tailor your video’s story to resonate with them on an emotional level. If you can evoke emotions from your video content, you will leave a lasting impression and build a strong connection with viewers. Knowing your audience helps you craft a narrative that captivates and engages them effectively.

Through effective storytelling, you can capture your audience’s attention from the beginning and maintain their interest throughout the video. To achieve this, ensure your storytelling is concise, focusing on a clear and compelling narrative. Avoid unnecessary details and distractions to ensure your message shines through effectively.

This leads to the all-important hook at the beginning of your message. Social media giant Facebook discovered that if you can get your viewer to watch at least the first three seconds of your video, you can get them to stick around for a full 30 seconds. This means that if you want to capture the attention of your audience, you need to ensure the first three seconds of your video are scroll-stopping – if nothing impactful happens right away, your audience will simply scroll past. You need to give them a reason to watch!

That being said, make sure you don’t lose sight of the overall story arc so viewers watch until the very end and complete your desired call to action (CTA).

Sparking Conversations with Your Audience

Many standout videos have the power to spark conversations among viewers due to the emotions they evoke. Think about your favourite film -– you’ve likely discussed it with your peers and explained why it stood out to you. You can achieve the same for your brand through video.

Some of our key tips for video content marketing are below:

• Use emotions to spark conversations. People are more likely to discuss and share videos that evoke emotions, such as joy, sadness, anger, or surprise.
• Create a series of long-form video podcasts. This gives you a lot of video content marketing material to work with, which you can repurpose into shorter videos, blog posts, and social media posts.

• Repurpose your podcasts into bite-sized nuggets. This makes it easy for your audience to share your content with their own networks.
• Encourage your audience to leave comments. This will help to boost your algorithm and reach more people.

So, how do you go about repurposing content?

To start, begin with your long-form piece of video content, such as a podcast episode. From there, rework it by creating multiple short-form clips and formatting them correctly for each platform, adding captions and graphics to maximize engagement. Then, you’re ready to spread your message further and reach new audiences by sharing your newly-repurposed videos on multiple platforms and taking the digital landscape by storm.